The only technology question is: why?

Published: 16 May 2019

We have come a long way in the last few hundred years. By all accountants we’ve done some astronomically impressive technological progress in the last 80. Of course I’m talking about Alan Turing, Grace Hopper, Tim Berners-lee, and the many many others (too many to list here) that have heralded the digital age.

Even if Moore’s law doesn’t continue to hold true, we seem to be on a trajectory, or at least if we are subscribing to techno-optimism, that is only increasing our technologies power to solve every problem given enough resources: time, compute, data etc…

We are left not thinking whether we can do something, but whether we should. If you are only to ask one question of technology, that question is: why?

TL;DR - The humanities have been reflecting on our societies for millennia, it is time for the technology industry to take them seriously.


Have we grown up?

The disciplines that feed technological progress like physics, maths, engineering etc (and arguably the Arts) have been very busy over these past few hundred years. Technologies have changes the way we live, have inspired novels, plays, film and in turn inspired science and progress. I this way our science fiction writers have probably a much largely role to play in our current technological society then we think.

However, though the Arts have been reflecting on new technologies and their impact the whole time, non-entertainment passed thinkers have been less in the limelight discussing the philosophy of our current situation.

We have grown into a build now – think later, fail fast, disrupter, break stuff and see what works, winner takes all, (mostly) capitalist international society which doesn’t seem to have time or incentive to stop and think about where we’re going. /What are the consequences of my killer app, social platform, ad network, or AI servant?/ If, given enough resources, everything is possible, what should we bring into the world to benefit all others?

Have we built a society of kids in a playground, breaking the old toys in order to create new ones, when the old toys were perfectly fine or just needed a new lick of paint. Should we grow up a little and ask ourselves where this is all heading?

Should we spend time on why?

Having an answer to why is not just hugely motivating to you and your team, but can also help you start a dialogue with the wider world. Spending more time on why may enable you to be more empathetic,  make meaningful things, decision, and create space for less work. Spending more time on why may give you permission to scrap ideas, to walk out of your job, to mitigate more environmental disaster.

Who, what, why?

Technologies touch most parts of our lives. Having worked in the digital / web industry for over 11 years I’ve seen my fair share of bad ideas get investor funding, as well as big companies making suspect anti-privacy money grabbing discussions. It might be time to slow down (just a tad) and leverage our human emotions, our empathy and the wealth of knowledge found in the humanities, in particular philosophy, to help us make better decisions for our collective futures.

We should be answering this question of why.


This article was in part inspired by two recent interviews I conducted with Pete Trainor and Cennydd Bowles, both whom have strong opinions on the current industry outlook and how we should be designing better products/services utilising the humanities.

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